Catherine, before and after

You're training hard.
Nothing's changing.

I'm Ed. I coach women who are eating less and training hard and still not getting the body they're after.

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Results

Transformations

Client transformation Client transformation Client transformation Client transformation Client transformation

In their words

Timea, before and after

Timea · 24 weeks

I've learnt so much and now my body shows the work I put in.
Adele, before and after

Adele · 1 year

I've made more progress in 1 year than in 2 years on my own.
Catherine, before and after

Catherine · 26 weeks

I now feel amazing. I finally like what I see in the mirror.

Sound familiar?

Putting the work in.
But not the shape you wanted.

You're in the gym. You're eating less than your mates. And you still don't look how you want to look.

Most women I start with have spent years eating too little and doing too much cardio, and they've ended up smaller but softer — not leaner, not stronger, and not much muscle to show for it.

You don't need to eat less. You need to train properly and eat enough to recover from it.

Where we start

90% of the time,
we start with a reset

Same as the men — we drop body fat first and reset your body. Not by eating less than you already are. By eating properly and training in a way that actually builds shape.

Carrying less fat, you get sensitive again, ready to build muscle.

And the other 10%? If I look at where you're starting and you're already in a decent spot, we skip the reset and build from there.

The two phases

Phase 01

Reset

Your waist goes first, then the shape underneath starts to show. We're not chasing a number on the scale — we're laying the foundation to build from.

Phase 02

Rebuild

Now we add shape. Onto a primed physique. We build muscle, not fat.

Emma, before and after
Emma · 20 weeks

What you get

Working with me

In her own words

Don't take my word for it

Catherine · 26 weeksHer transformation, in her own words.

The next step

Right. What now?

Send me a message on WhatsApp. Tell me where you're at and what you're after.

If I think I can get you where you want to go, we'll discuss the next steps and I'll walk you through exactly how it works. If I don't think I'm the right coach for you, I'll tell you that instead.

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